Department of Tourism and Hotel Management

Degree Programs | Faculty Members

From the mighty stretches of the Karakorams in the North to the vast alluvial delta of the Indus River in the South, Pakistan remains a land of high adventure and nature. Trekking, mountaineering, white water rafting, wild boar hunting, mountain and desert jeep safaris, camel and yak safaris, trout fishing and bird watching are a few activities, which entice the adventure and nature lovers to Pakistan.

The land of hospitable people and Kingdom of Gandhara, “Khyber Pakhtunkhwa”, nature has gifted Khyber Pakhtunkhwa with rich cultural and tourism friendly environment. It has the potential of becoming a big tourist attraction in the world, due to its scenic beauty, geographical location, archaeological sites, climate and natural resources.

The Malakand division of the Khyber Pakhtunkhwa Province of Pakistan covers one third of the total area of the Province. The region is further divided into Chitral, Dir Upper, Dir Lower, Swat, Buner, Shangla Districts and Malakand Agency. Its distinctive features make the area a "Tourist's Heaven".

According to World Travel and Tourism Council, the economics of the 21st century will be dominated by three industries; Telecommunication, Information Technology and Tourism.

Tourism is the World largest industry and employer; it currently generates huge number of jobs and contributes over 10 percent of global GDP. World Tourism Organizations recognize that Tourism is a means of enhancing international understanding, peace, prosperity and universal respect for, and observance of, human rights and fundamental freedom for all without distinction as to race, sex, language, or religion. In addition, Tourism produces secondary impacts on businesses that are affected indirectly, which is known as the multiplier effect.

Keeping in view the natural & cultural wealth of the region there was a need to establish department to preserve the cultural heritage (tangible & intangible) & diversity of the area as well as to create the awareness of Tourism potentials, cultural and natural resources, its protection/conservation and promotion. Tourism has great potential in Pakistan. Tourism plays an important role in bridging people having different backgrounds and culture. Tourism brings economic development to the society which in return will solve problems like unemployment, poor infrastructure, environmental issues, social benefits and will also enhance the soft image of the country. 

Keeping in view all the above factors, the vital role and importance of Tourism to any economy and increasing demand of trained and professional work force to the Tourism and Hotel industry in Pakistan and abroad, Department of Tourism and Hotel Management has been established in University of Malakand to bridge this gap.


  • To produce excellently trained knowledgeable and skillful leaders for Tourism & Hospitality industry in Pakistan and abroad.

 Aims and Objectives

  • To prepare well rounded graduates for employment in Hospitality & Tourism industry nationally and internationally.
  • To develop program related courses focusing on hotel operation skills, management practices in the Tourism and Hospitality industry and the skills needed for continued learning in a changing and challenging global business environment.
  • To develop dedicated professionals with qualifications that are recognized and highly regarded nationally & internationally.
  • To produce students empowered with latest practical & management knowledge & skills for national & international career.
  • To train & develop practices among students for improved perception & performance.

Opportunity is everywhere (Marketability)

The graduates of Tourism and Hotel Management programmes can pursue a career in a variety of industry sectors, both locally and abroad like Hotels, Hotel Resorts, Restaurants, Cruise Ships, Caterers, Bars/Taverns, Parks, Camps, Casinos, Riverboats, Theme Parks, Convention Services, Holiday Representative, Event Planner, Travel Agencies, National Tourism Organizations, Sustainable Tourism Associations, Agrotourism Establishments, Customer Service, Cultural Industries, Hospitality Training and Consultancy Firms and the like.

So, you see here Hotel Management and Tourism industry offers you a variety of options to choose from as your career- each of them with a different taste and excitement. Just explore the many options available in one industry and begin your exciting journey in the field of Tourism and Hospitality.


University of Malakand - Pakistan